Tuesday, August 2, 2011

the power issue; Vogue; March 2010

The series, the power issue: Vogue; March 2010 analyzes advertisements from that edition of Vogue magazine.  Through the examination of these images patterns begin to emerge. The human form is used as a decorative element in the sale of products. In the article “Women in Adverts: Representation and (lack of) Possibilities” by Tom Reichert, he states that the “Exposure to media images can influence social perceptions and self-concept.” If this is true then women who view these images may be influenced and view themselves differently as a result of these advertisements, causing them to equate sexuality with power. I am interested in the ethical issues surrounding the issue of advertising’s ability to change cultural perceptions and shape moral values within our society.  By placing these advertisements into a different context, combining the themes from several advertisements into a single image and taking a closer look at some of the methods used to de-humanize and objectify the human form I hope that viewers will re-examine the implications of the images that they consume.

Merge

Thursday, April 21, 2011


The Fracture series developed from the unused scrapes of a previous project. Having recently graduated with a masters degree in Painting I was looking to conserve money and materials. Trying to cultivate a sustainable studio practice, I picked up some canvas scraps and started cutting out shapes. The subject matter of the previous project referenced the idea of fracture so it made sense conceptually to further fragment the imagery. All of the images were originally collected from individuals during their daily Internet perusal and put into a physical environment. By making those transient images more permanent it allowed viewers to interact with them in a different way, evoking at times a feeling of overstimulation. The fracture series takes already fragmented imagery and brakes it down further, creating a sense of visual overload that intensifies with each collage as the imagery gets cut into smaller pieces. The shapes become more overlapped and chaotic as the series progresses.